Causes, a Facebook initiative, the Case Foundation and Parade magazine have teamed up for America’s Giving Challenge, a 30-day national competition that encourages people to leverage their personal networks and online social media to help their favorite nonprofit win cash awards. The African Well Fund is taking part in the challenge and is asking supporters to make donations and spread the word about the challenge today and tomorrow, Oct. 15-16.
Through the challenge, cash awards will be given to the causes that generate the highest number of unique daily donations until 2:59pm EST on Friday, Nov. 6. One $50,000 prize will be awarded to the cause with the highest total number of unique daily donations during the course of the challenge and one $25,000 prize will be awarded to the cause with the next-highest total number of unique daily donations. Prizes of $10,000 will be awarded to the next five causes with the highest total number of unique daily donations over the challenge.
There will also be two daily awards every day of the challenge–$1,000 to the cause with the most unique donations that day and $500 to the cause with the second-highest number of unique donations that day. Daily awards begin at 3 p.m. ET and run through 2:59 p.m. ET the following day. AWF is hoping to win one of the daily prizes and is asking supporters to make donations between 3 p.m. ET today, Oct. 15 and 2:59 p.m. ET tomorrow, Oct. 16. Supporters can also help AWF reach this goal by sharing AWF’s cause link through Facebook, Twitter, blogs and other social media outlets.
The Giving Challenge is not focused on how much money nonprofits can raise but on how successful they are at building collective action and inspiring people to donate to their cause. To succeed, the goal is to get as many unique daily donations as possible to the cause each day. Supporters don’t have to have a Facebook account to donate and can donate a minimum of $10 each day of the challenge.
For more information on America’s Giving Challenge, click here. To visit African Well Fund’s Facebook Causes page, click here. To follow African Well Fund on Twitter, click here.
